For Immediate Release
Author and historian Maureen Ogle will discuss her book â€œAmbitious Brewâ€ on October 27 at 2:00 p.m. at the University of Minnesota Bookstore.
Who: Author Maureen Ogle
What: Discussion and book signing
When: October 27 at 2:00 p.m.
Where: University of Minnesota Bookstore 300 Washington Ave. S.E. Minneapolis
Contact: Kari Erpenbach, University of Minnesota Bookstore (612) 625-6564
MINNEAPOLISâ€”(September 26, 2006)â€”Maureen Ogle, author and historian, will discuss her book â€œAmbitious Brew: The Story of American Beerâ€ on October 27 at 2:00 p.m. at the University of Minnesota Bookstore at Coffman Memorial Union, 300 Washington Ave. S.E. Minneapolis.
Ogle recounts the exciting and adventurous history of the founding fathers of American beer and their path to becoming corporate giants. From humble beginnings, Ogle shows how German immigrants with a knack for business and a fond nostalgia for their â€œbeirgartensâ€ persevered through temperance, Prohibition, and anti-German sentiments to make beer Americaâ€™s national drink. â€œAmbitious Brewâ€ examines how the impact of marketing innovations, advertising and packaging set the stage for the emergence of new microbrews and the next step in American beer enterprise.
Ogle will sign copies of her book following the discussion. This event is free and open to the public. For more information, or to order a signed copy visit www.bookstore.umn.edu/genref/authors.html.