Have I mentioned this yet? Perhaps not. In any case, Schell’s and Rapala have teamed up to co-brand a beer for the fishing opener, Lakemaid Beer. Here’s a piece about the beer in the New Ulm Journal. Check out the Lakemaid website as well. Definitely a bit campy, but funny as well.

“Half woman and half walleye,  every sportsman’s dream come true…”

If that’s not enough for you, you can meet the 12 lakemaids, like Miss Northern, Miss Sunfish, etc.