News & Updates

Lakemaid Beer

Have I mentioned this yet? Perhaps not. In any case, Schell’s and Rapala have teamed up to co-brand a beer for the fishing opener, Lakemaid Beer. Here’s a piece about the beer in the New Ulm Journal. Check out the Lakemaid website as well. Definitely a bit campy, but funny as well.

“Half woman and half walleye,  every sportsman’s dream come true…”

If that’s not enough for you, you can meet the 12 lakemaids, like Miss Northern, Miss Sunfish, etc.


  1. Trav says:

    Nothing wrong with the Miss Lakemaids…..there is a lake in my hometown that probably could breed some woman/fish like that.

  2. skypilot says:

    I’ll try the beer but for some reason that website makes my head hurt.

  3. Trav says:

    Sounds like that could be case of TMI.

  4. ryan says:

    Trav are you from New Jersey? 🙂

  5. Mag says:

    I watched the darn underwater webcam for a half an hour and didn’t see any Lakemaids. I feel cheated.

  6. fantome says:

    I’m disappointed that there isn’t a Miss Eelpout.

  7. Brazzle Boykins says:

    On the other hand, i’m ecstatic that there is no Miss Carp!

    I think that underwater cam is there for the hard-core Rapala crowd, who would probably get annoyed if some fish-lady blocked the view of the fish.

  8. That lake is about as clear as my gold fish tank.

  9. Angel says:

    I’d love to try this beer! Where can I get it? Haven’t found it yet.

  10. Brenda says:

    This beer is really good. My brother came up to Duluth a few weekends ago and brought this beer. He didn’t say anything about the beer, but said “Does anyone want to go fishing”? He then proceeded to give us each a Lakemaid and ask for a donation of $3.00. He then explained that who ever got the biggest fish, by looking under the bottle caps, would win the money. We totaled up the weights of our fish at the end and my sister won. It was a blast!

  11. Scott says:

    BRING IT ON!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  12. John says:

    Can we purchase Lakemaid Beer in Kansas? Please let me know…..or Missouri?

Comments are closed.