News & Updates

Fire Chief Tapping at Rock Bottom

Drinking beer for the sake of drinking beer is good. Drinking beer for the sake of something larger is well…better.

Now in its 15th year, Fire Chief Ale has continued to gain popularity and is one of the company’s cornerstone promotions. Since its inception in 1997, it has raised over $1 million dollars for local fire departments and related charities. This is the largest charity event we do all year!

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