Market analysis conducted, regulatory hurdles hurdled, financing hassles handled, operating plan executed, important thoughts thunk, and now its time to turn up the dial of competition in the tipsy-powered mobility market. Pedal Pub has got a little competition now in St. Paul, as reported by the Pioneer Press, in the form of City Cycle. Check out their story. I think some kind of death-match race involving armor-clad riders with lances and spike-borne wheels mounted on these beasts as they tear around a Circus Maximus is in order. But that’s just me.

