Category: MN

Six Pack: Jason Alvey, Four Firkins

Jason Alvey, owner, Four FirkinsOn the eve of the opening of the new Four Firkins Beer Store on 36th Street (Hoigaard Village) in St. Louis Park, we thought we’d share a few photos and our six pack interview with owner Jason Alvey. The store opens Monday morning & it’s beautiful. The new store has more room for more beer, more cooler space and of course more room for Alvey’s collection of pre- and post-prohibition Minnesota breweriana. Check it out when you get a chance.

What’s changed with your expectations of the Four Firkins over the course of 3.5 years? Did you ever expect to see the sort of growth you’ve seen?

When I was putting together the plans for the new store I could see that the market for good beer was growing rapidly. I also wanted to do it a little differently by focusing on only beer and offering quality customer service at all times. I knew it would work. Now that we are through a recession, and talking about another one, people have changed how they buy things. People want to feel like they are part of their local community and support local businesses. I will say that the speed with which we were accepted into the community was pretty amazing. People saw what we were trying to do and embraced it. Then they told all their friends.

West side of the new Four Firkins, looking northNow, with this new store about to open and our presence in the industry we are in a unique position to start giving back. We are going to try to change some laws here in Minnesota that we feel are very outdated. Our failed t-shirt bill was a learning experience and of course we’ll go back to the capitol with that next year but we’ll also bring a few more bills with us. If you are reading this and live in Minnesota I suspect you’ll be as excited by these bills as we are. More to come later on that.

We also have other plans in the works. More bus trips to breweries with our friends and customers and other still secret plans that we will announce as things progress. I can assure you they are big ideas. I don’t like to do things by half. As the Firkins continues to grow you should know that everything we do is done out of a love of fine beer and the people who brew it, sell it and consume it. We are here to do what we can for the industry and we intend to do everything we can to make it as good as it can be.

To answer the original question: Yes, we expected this kind of growth, but the support, friends and community we have built along the way were an unexpected and very pleasant surprise.

It’s people like you who made it all happen. Thank you!

Craft beer in Minnesota has certainly changed in the time since you opened. How have your customers changed & evolved over that time?

Everyone is now into craft and good quality import beer. That’s what has changed. It has grown from a little tiny niche to a huge movement. Most of our customers are new to good beer. In fact I would say fully 80% of the people who walk into the Firkins are just regular people who really don’t know much about beer at all but they are excited to try it. Most of these people have never heard of B.A. [Beer Advocate] and probably never will, they are just looking to try some new flavors and have fun sharing beer with their friends.

Some cool pre-and post prohibition barrels

Pre- and post-prohibition beer barrels

Every kind of person you can imagine is now a potential good beer drinker. I say “good beer” as opposed to craft beer because there is just as much excitement from our customers about English, German and Belgian beers too. It’s no longer a 25 – 30 year old male dominated demographic. We have people in here from all ages, all income levels and both sexes. Let’s be clear on that one: women like good beer just as much as the guys do!

They are not just wandering in and randomly grabbing stuff either, these people are excited to learn about the beer. They want to talk with us and have many, many questions. It’s a lot of fun!

If people know your story, they know that Summit EPA was a game changer for you. Without playing favorites and without thinking about it too much, name three other local beers that blow you away.

As a member of the Minnesota Craft Brewers Guild and a passionate supporter of locally brewed beer this is going to be tough! OK, personal taste preference only. No favoritism. I am choosing these beers purely because I enjoy them myself, not because I want to show that brewery the love, so to speak.

Let me also explain that as far as my taste goes I am kinda’ through the uber hoppy phase and now enjoy all kinds of beer, especially more subtle ones that many years ago I may have thought were “boring”. Don’t get me wrong, I still love massively hoppy beers when I’m in the mood for them.

OK, now that’s off my chest here you go: in no particular order and with no explanation other than I remember drinking them and saying to myself, “Wow!”

1. Olvalde: Auroch’s Horn
2. Surly: Hell
3. Summit: Unchained #1, Kolsch

You have a background in the cycling industry, care to take a stab at explaining the correlation between beer and bikes?

I think the answer to this one is simple. Bikes and good beer are both beautiful handcrafted things. I think that people who are really into bikes appreciate the work and the passion that goes into making them. Likewise they (we, let’s not forget I’m one of them!) can appreciate the effort, care and hand craftsmanship that goes into making truly great beer. I’m sure it translates into all kinds of things. Coffee, for example. Bike people tend to be really into good coffee as well. I think the real answer to that question is not just about the relationship between cyclists and beer rather it’s more about a kind of person that tends to appreciate the finer things in life.

Beer cooler

What can Australian brewers learn (if anything) from the craft brewing boom in the United States?

Australia is in a tough position when it comes to brewing quality beer. They are heading in the same direction as the U.S. but on a much smaller scale. You have to remember there are only 22 million people in the whole country. Think about that for a second. 22 million people spread out on a land mass the size of the lower 48 (that’s for you Greg!). That’s not very many people.

Now add to that the fact that just like here in the U.S. by far the majority of people who drink beer in Australia are drinking mass produced lagers and have no idea what good beer really is. Starting a microbrewery in a place like that is considerably more difficult than it is here. It’s such a limited market, there just aren’t very many people who would drink the beer! It’ll take time and I suspect the market in Australia will simply never even come close to what exists here in the U.S. but Aussie lovers of fine beer will continue to fight the good fight I’m sure.
As for advice? I’d say to any potential Australian brewmaster,”Get your arse over here to the U.S. and see what a craft beer industry really can be!”

If the essence of Jason Alvey was captured in a beer recipe, what would that beer be?

Well, there would be barrels involved. Maybe some newly discovered strains of Brett. Cheesy old hops of course and ideally some angel’s tears.

A peek at the Abbey inspired registers

Abbey inspired registers

Gluek crates

Gluek crates

Jason Alvey, owner

Jason Alvey, owner

Four Firkins storefront

Storefront

Six Pack: Doug Hoverson, Author of Land of Amber Waters

Welcome to the first in a series of interviews with the interesting people involved with Minnesota’s great beer. Our first victim is Doug Hoverson, author of Land of Amber Waters, the History of Brewing in Minnesota. We offered Doug a six-pack of questions and he graciously answered them!

author.jpgHow long have you been working on this epic? I first recall hearing about it sometime in 2005 and have to imagine that this isn’t a normal research project… the scale of it has to be fairly encompassing…

The first time I actually introduced myself to someone with the claim that I was “writing a book on the history of brewing in Minnesota” was during the fall of 1997. I had been doing some preliminary research at the Minnesota Historical Society (inspired by seeing an 1882 ad for John Erickson’s brewery in Moorhead), and then went down the hill to have a beer at the recently opened Great Waters Brewing Co. After talking to Mark van Wie and Tod Fyten, it seemed like it might not be such a crazy idea after all. In October I interviewed David Johnson at Ambleside Brewing Co., and began to gradually build up my files. I researched a bit during each summer vacation, but to do it right, I’d need to be able to travel and visit collectors and museums during business hours. I got a sabbatical leave from Saint Thomas Academy during the 2004-05 school year, and got the bulk of the research done that year. During the fall of 2004, Joe Lanners (then head brewer at Great Waters) referred me to the University of Minnesota Press, and the serious writing began.

At one time I tried to keep track of the hours I worked, but I lost track almost immediately. I looked through every county history book I could find, and a lot of city and town histories as well. I looked through every single page of the 1850, 1860 and 1870 population and industry censuses on microfilm. (The 1880 census was searchable on line by occupation, and most of the 1890 census was lost in a fire.) I looked at what remained of 45 years of excise tax records, most of them in the original ledger books at National Archives depositories in Chicago and Kansas City. I have probably looked at almost 1,000 years worth of small town newspapers on microfilm–but Garrison Keillor’s Lake Wobegon stories are a lot funnier now after having seen how these towns function.

Luckily, it wasn’t all archival work. I have visited more than 100 breweries and brewpubs in the U.S., Canada and Germany, have sampled a couple thousand different beers, became a certified beer judge, and finally won some medals in major homebrewing competitions. I’ve still got a lot to learn, so I may have to do a couple more beer books to accommodate that.

9780816652730big.gifWhat was the first Minnesota beer to pass your lips? How about the most recent?

I didn’t pay a lot of attention to the first Minnesota beer at the time, since it was probably in the early 1980s and the emphasis was cost, not heritage. My guess is that it was probably Schmidt, since that was my Dad’s usual house beer. (The first ever, period, was Stroh’s Light, but you asked about beer.) The first craft beer was probably Ulmer Braun, though Summit Porter and James Page Boundary Waters were probably right behind it.

These questions are being answered with a pint of Surlyfest closest hand. All those hops and a hint of rye–and from a can!

Can you give us a teaser of one amazing story of Minnesota beer history?

With all the great beers, the dramatic fires, and the tragic endings in Minnesota beer history, it’s tough to pick just one. Right now, my winner is the battle between the two breweries in Reads Landing in 1867. The owner of the Pepin Brewery, Gottlieb Walty, found the owner of the Upper Brewery, Jacob Burkhardt, throwing phosphorous into his lagering cellar. Walty had been keeping a watch because the cellar had been poisoned twice before, and on this occasion Walty shot Burkhardt with two loads of buckshot, wounding him severely but not fatally.

Runner-up:
Why would anyone decide to expand their brewery by opening a branch in Utah, especially in the early 1890s when Utah wasn’t even a state yet because the Mormons still refused to give up polygamy, say nothing of consuming alcohol? Yet for some reason, the firm of Becker & Schellhas of Winona did exactly that. The new branch, located in the Yankee enclave of Ogden, ended up lasting until the 1960s as the Becker Brewing Co., outliving the parent company in Winona by nearly half a century.

Is there anything you wish you knew about the history of beer in Minnesota that you just don’t know?

The biggest mystery is one of the last things I discovered. There was a one sentence reference in a Western Brewer issue from the late 1870s which reported that the brewery in Northfield had a “colored” brewer. The Northfield papers of the time ignored the brewery (being good temperance folk), the brewer doesn’t appear
in the 1880 census, and I have found no other reference to him. This man was clearly a pioneer, but who was he?

ffpils.jpgFergus Falls from 1882-1884 is still ticking me off. I think I’ve got it right in the book, but a lot of the sources were unclear or conflicting, the newspapers in those years were not helpful, and there were so many changes in that period that I’m still not quite sure which brewery ended up as which.

There were probably a few other breweries that were operating for a brief time prior to the beginning of the excise tax in 1862, but these are probably lost forever. Likewise, there are several breweries which only have vague references in contemporary sources, and we may never know why they closed.

If there was one beer in Minnesota history that you wish you could taste, what would it be and why?

What I’d really like to do is to be transported back to one of the mid-sized cities with multiple breweries such as Red Wing, New Ulm, Winona or St. Cloud in about 1885 to be there for the first day of bock season (which back then was the first of May, as opposed to February these days). It would be fun to go from tavern to tavern sampling the different bocks fresh from the cellars. (Of course, I’ve been abused about my time traveling choices before: some people want to go back and avert wars, I just want to see if the beer someone was calling a Warzburger really was in that style.)
If you are going to force me into a single beer, it would probably be the Scotch Ale of Adam Stenger’s Rochester City Brewery from around 1870. This style is one of my favorites, Stenger’s was one of the few examples ever specifically advertised, and I’d be interested to see how the Scotch Ale of that period compared.

Runner-up would be the Grain Belt porter of the 1890s–again, to see how Minnesota brewers interpreted porter at the time.

If you were trapped on a desert island with only one beer, what would it be?

Well, if it’s a desert island, it’s probably pretty hot, so that barrel-aged Russian Imperial Stout wouldn’t be very refreshing. I’d want something quenching, but which doesn’t have to be ice cold, since I’ll probably have to chill it in the water off shore. I’d like something with a good balance of malt and hops, something with some complexity that won’t get boring, but not something so strong that I would be prevented from signaling for help. The two styles that spring to mind are either Oktoberfest or ESB. As for specific brands–I’ll duck that question by just insisting that it be Minnesota made, and by pointing out that growlers might float reasonably well if not full.