News & Updates

Declining Beers

My homemade beer-story search algorithm (i.e. my randomly clicking around the innerwebs) came up with this story on on beers that are seeing major declines in sales over the last 5 to 10 years.  The source of the data was, but I couldn’t find a link to any data on the site after an extensive 15 seconds of searching.  Kind of interesting in a depressing sort of way.  Enjoy it for what it’s worth.


  1. beerfan says:

    What’s depressing about a decline in lite lager consumption?

    Maybe because the clueless dbags are lapping up under-attenuated, crappy simcoe double IPAs and cloying, syrupy buttplug Belgian RIS? 😉

    On second thought….a nice crisp Bud would be just the ticket.

  2. DonO says:

    I don’t find this depressing at all. The assumption that people are switching to light beers instead of the 8 brands listed here is most likely just wrong. Look at the facts. More craft beer is sold every year. These 8 brands are declining. I’m sure it is more complicated than that, but overall an article like this is good news for the beers and breweries we love, right? Thanks for the link.

  3. Mag says:

    But Don, just think of the nostalgic value in many of these brands! How many of us remember uncles swilling this or that or had the Beast as our first beer?

    I think the information is interesting in that it kind of peels back a few layers to give us a better view of what’s going on at the macro level. I mean, we know beer sales in the U.S., as a whole, have been somewhat stagnant. And we know craft beer consumption has been growing. This gives us another look at where/how the sales mix is shifting.

  4. Dan says:

    The article discredits its premise with the information it provides. Beer drinkers aren’t switching from Bud to Bud Light if Light sales have stayed stagnant. They are switching to craft, which is on the rise.

  5. Scott McGerik says:

    I drank a lot of Old Milwaukee while attending college. I can’t say that I miss it but I understand where Mag is coming from. Beers like Miller High Life and Hamm’s have sentimental value to me because they are what my father and grandfather, respectively, drank.

  6. Mike says:

    That’s not what I got out of the article. The top 8 declined but overall consumption of beer rose. I have seen articles stating that INBEV and Miller/Coors sales have declined about 2% but Craft Beer sales have risen roughly 12%. That’s good news!

  7. David Berg says:

    Crap, I thought you said *reclining* beers

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