News & Updates

Max Sparber on the Hamm’s Beer Bear

Max Sparber over at MinnPost has a nice piece on the Hamm’s bear, Schmaltz Hero: The Story of the Hamm’s Beer Bear. At my first “real” job, I worked with a guy who had a hand in creating the bear back in the day. And although I’m not sure whether the commercials continued into the 70s and 80s I remember that bear quite well.


  1. Jonny says:

    The “Hamm’s Bear” commercials definitely lasted into the Eighties. Here are two:

    There’s another at 15 minutes into this thirty year-old telecast (flashback alert):

    Since Hamm’s is still around (as an SABMiller brand), I’ve always wondered if we might one day see some new commercials ; )

  2. Jason B says:

    You, sir, have introduced me to my new rainy-day time-wastin’ website. Great find re: the Hamms commercial!

  3. William Baker says:

    Where can I buy Hamms Beer?

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