News & Updates

A New Look for Grain Belt

The look of Grain Belt really hasn’t changed much over the years. And while Schell’s has owned the brand since 2002, they’ve always been fairly hesitant to change the look of Grain Belt. Certainly a facelift for Grain Belt needs to be treated delicately, given it’s dedicated following and rich history.

According to Schell’s Jace Marti, the new design drew inspiration from the aesthetics of Grain Belt’s look back in the 50s and 60s, – iconic and classy. “When we finally decided it was time to update the packaging, that look was what immediately came to mind. It’s a great family look that stays true to it’s roots…”The brewery has also acquired some great old Grain Belt ads and artwork that will serve as inspiration for new ads and signage for the brand “It’s going to be such a stark contrast to all the American Lager ads you see out there today, I think it’s really going to be a fun, refreshing change.” Very true! Look for the new campaign in February.

Beer Dabbler Winter Carnival – Recap

Ryan couldn’t go to the Beer Dabbler last Saturday, so I made it my duty to check in on the things he thought he’d miss out on.

Backpack full of cookies

The day turned into a blur.  A cold, mumbling blur.  I will not fault anyone with the event for the cold weather.  It is winter in Minnesota, so prepare for it if you’re going to stand around outside.  Everyone seemed to be dressed and prepared for the conditions – including the dude I sat next to on the bus ride there who wore a backpack full of home-baked cookies.  I didn’t pack snacks, but I was ready.

Turns out I could have done more.  It was damn cold.

Brewers who poured from bottles/cans clearly were feeling fortunate because they seemed to be the only ones able to reliably satisfy the masses.  Excelsior Brewing – pouring from an insulated trailer – was also a hit.  Not everyone’s lines froze, but more often than not we were met with an apologetic shrug and shake of the head from brewers’ booths.  Space heaters, foam insulators and human ingenuity limped many of them along but weren’t enough to save them all from freezing over.

Being resourceful

Being resourceful

I couldn’t sample everyone (who could?) so I tried to stick to new Dabblers and folks I hadn’t met yet.  Hammerheart, with their immense barrel-aging capacity didn’t disappoint with no less than three barrel-aged beers.  Blacklist Brewing out of Duluth was showcasing their collection of Belgians and the guys at Junkyard Brewing in Moorhead had some good beer and seemed to be the ones most genuinely happy to be there.

Any downtime I had was spent trying to clean out my frosty tasting glass or simply huddled next to someone’s fire, trying to warm up.  It was difficult to enjoy, but I managed to do just that.  The day after, though, presented a different challenge entirely.

That’s what Ryan did miss.  And now, the 10 things he thought he’d miss:

1. Beer from newcomers Burning Brothers & Day Block Brewing

Couldn’t find Burning Brothers, which irked me because I pledged to myself I’d check them out for the sake of my GF friends.  I did try Day Block.  I think.  Probably. Did I mention things turned into a blur?

2. The James Page folks & Oskar Blues folks duking it out over who really was the first craft brewery in cans

Oskar Blues clearly flexed their marketing muscle.  I didn’t bother waiting in line.  Given that I already think they’re ubiquitous and they’ve only just entered the market I don’t think they’re going to make it difficult for me to find their beer.

3. Sims

Probably performed.  The stage was so far from the rest of the action (itself very spread out) I had little clue what was going on.  The only thing I recall hearing from the stage was “This is definitely the most Minnesotan thing we’re ever going to do.”

Junkyard Booth

Junkyard Booth

4. Random dudes wearing horse head mask(s)

Surprisingly none!  Wise.  Those things aren’t insulated and are a pain to drink from.  A friend told me.

5. Beer from our friends in the plans of Fargo & Moorhead, Fargo Brewing Co. & Junkyard Brewing

I think Fargo had froze by the time I found them but Junkyard did not.  They, along with Blacklist were my two most memorable, friendly stops.  The cold didn’t seem to phase the folks from Moorhead & Duluth.

Yes, he biked there

Yes, he biked there

6. Freezing dude in kilt.

I fully expected to see this, but did not. Clearly this dude, wherever he was, is not without logic.

7. Winchfest

This actually looked like a blast.  It reminded my co-Dabbler of growing up near Green Bay where their idea of fun was throwing on skis and getting towed behind a Sixties-era Airens snowmobile.

8. NateDogs

ND: “You want the beer mustard?”

Me: “Yeah, in fact, just skip the dog and give me the mustard?”

9. Pelting intoxicated people with snowballs during the World’s Largest Snowball Fight

Did this even happen?  Seriously, I had no clue where it was supposed to go down.  Apparently there was a fee to participate as well?   [Update: It happened. It was free. Sadly they didn’t break the record. Given the cold temperatures, a lack of participation isn’t a surprise. -RA]

10. Having a beer with you. Seriously.

Aww, shucks.  I missed you too.

 

Surly Asator Viking IPA

 

assviking

Ashes to ashes, dust to dust, if you don’t like metal (or at least beer), this post is a bust! Bonus points if you can pick the song and artist whose lyrics I (poorly) co-opted.*

In any case, whether or not metal is your thing, Surly has a new limited draft release beer that might just tickle your proverbial fancy. Surly brewed Asator Viking IPA for an upcoming Amon Amarth metal show at Mill City Nights on February 8th. Asator is a dark IPA brewed with peated malt and fermented on oak. If you’ve ever visited the brewery, you’ve likely heard a blast or two of metal: “The Surly production team is fueled by metal, so what better way to honor three of our favorite bands who have braved the winter to perform for Minnesota.” said head-banger…er brewmaster, Todd Haug.

You’ll be able to catch a taste of Asator Viking IPA at show first, and then for a very limited time at the Surly Taproom starting on Wednesday, February 12.

Boom Island Taproom Opens Next Saturday

Photo lifted from their Facebook page.

Photo lifted from their Facebook page because that’s how we roll…

Congrats to Boom Island! After a move and lots of hard work, they’ve announce that their taproom will open for the first time on Saturday, February 1st, from noon-9pm! They plan to hold regular hours starting that Wednesday (Feb. 5th): Wednesday-Friday 4-9pm, Saturdays 1-9pm. Also look for tours to be scheduled later in the month.
2014 Washington Avenue North

Location: ½ block north of the intersection of Washington and Broadway off 94. Park on the street on Washington, on 21st Ave, or on N. 2nd St (Donny Dirk’s is at the corner of 21st Ave North and N. 2nd St). The taproom’s entrance is at the back of our building. There is a small parking lot, so we suggest you score a spot on the street.

Are You Headed to The Beer Dabbler Saturday?

If so, hopefully you have tickets as the event is sold out and Craigslist seems to be full of folks that want tickets. Sadly I’ll be working tomorrow, throwing snowshoes on peoples’ feet at another (beer-less) outdoor event. Even worse? I volunteered myself for the gig. So beer friends, Dabble and dabble some more. Take lots of pictures and be sure to throw the #mnbeer hashtag on your tweets!

In the spirit of Buzzfeed and other list purveyors, here are the 10 things I’ll miss the most about missing Saturday’s Beer Dabbler event:

1. Beer from newcomers Burning Brothers & Day Block Brewing
2. The James Page folks & Osker Blues folks duking it out over who really was the first craft brewery in cans
3. Sims
4. Random dudes wearing horse head mask(s)
5. Beer from our friends in the plans of Fargo & Moorhead, Fargo Brewing Co. & Junkyard Brewing
6. Freezing dude in kilt.
7. Winchfest
8. NateDogs
9. Pelting intoxicated people with snowballs during the World’s Largest Snowball Fight
10. Having a beer with you. Seriously.

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