News & Updates

Schell Hospitality Complex Grand Opening

New Museum of Brewing, Gift Shop and Tap Room! Free Tours and Live Music!

Dear Friends of Schell’s Brewery;

After a long and somewhat challenging process, we are proud to say our new Hospitality Complex has been completed!

The Grand Opening of the new facility will be on Saturday, May 19, 2007 from 11 am until 5 pm.

We invite you to come and experience Schell’s Brewing Company’s past in the greatly expanded Museum of Brewing. Our beautiful new gift shop has tripled in size, with more room for all of the great items Schell’s, along with the Grain Belt line, has to offer. The new Rathskeller or Tap Room, designed with its awesome curved ceilings and wonderful “Old World feel” will also be opened for limited samplings. Free tours will be offered throughout the day. They will be more extensive than we usually have, and will be showing various parts of the brewery that are not normally open to the public .

During the day, music will be performed by local musicians, playing intermittently in the Garden for visitor’s enjoyment.

We so look forward to “showing off” our beautiful new building–and invite you to come and enjoy New Ulm “Gemutlichkeit” (hospitality and friendship) with the beautiful Schell’s Park, Gardens and new Hospitality Complex as the setting!

We hope to see you there.



Jodi Marti
Special Projects Coordinator

One comment

  1. gail whitson says:

    Hi! Congratulations on your grand opening…

    I will be visiting you with family, due to Show Host Rick Domier, on QVC, mentioning Schell’s Beer on live air to a caller on his 14 k gold show, who called in from Minnesota!

    Just thought you folks should know!

    Sincerely, Gail Whitson

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