News & Updates

Beer Geeks TV Launches Sunday

Beer Geeks, the first television show dedicated to craft beer in Minnesota, to premiere December 11th on KSTC-TV, Channel 45. Grab a beer & tune in! Read on for more information. Some of you may know Ed from Heritage Liquor in Maplewood. Local producer Jason Wiltse has a great pedigree as well, as a former segment producer and editor for Food Network’s “Diners, Drive-Ins and Dives.”

Beer Geeks will tap into the ever-growing world of craft beer in Minnesota each week, taking viewers for a ride on the Beer Geeks Bus to local breweries, restaurants, and retail locations – highlighting the latest in craft brews, while meeting the people who create, enjoy and drink them.

Host of Beer Geeks is Minnesota native and craft beer lover, Jeff Angell. Having traveled coast to coast in the craft beer movement, he’s enjoyed many brews and the stories behind them. Back in the Twin Cities, Angell and his fellow Beer Geeks will share with viewers stories and more from the many local craft brews right here on Minnesota.

Beer Geeks is the brainchild of Matt Sandell and Ed Bremer. Longtime friends and colleagues in the beer and wine market, the two saw a niche market of craft beer growing rapidly, especially here in Minnesota. In fact, the market share of craft or micro breweries has increased steadily, while the domestic premium, super premium, sub-premium malt liquor or macro breweries have seen a decline in their share of the market, according to Information Resources Inc, who tracks data from beverage retailers.“I carry over 1000 different craft beers due to customer demand,” says Bremer, who owns a successful liquor store. “Craft beer comes in so many tastes that anyone, even those who say they don’t like beer, can find something to like in a craft beer. Beer Geeks TV has mass appeal”

The growing interest in craft beer is fueled not only by the beer itself, but also by the unique connection craft brewers share with their customers and the history they share with the community. “Craft beer is an art, behind art is passion, and that passion plays out in the community”, says Sandell, a liquor distributor with 20 years in the industry. “Each brew, each brewer, each brewery has a fascinating story to tell. Being a Beer Geek, craft beer is a lifestyle and our show brings it to life”

The half-hour show will air six weekly episodes on Sundays at 11:00 pm starting December 11th on KSTC-TV, Channel 45 in Minneapolis/St. Paul. The show is currently locally produced in the Twin Cities, however plans exist for possible expansion to other markets in the future.

26 comments

  1. ABeerGeek says:

    Passion is not an ingredient. It’s meaningless without skill and knowledge.

    I hope the show is good and not a bunch of fanboy bullshit and PC craft beer boosterism.

    All beer is good, right? Right?

  2. Taylor says:

    ^^^^^So you’re not going to watch?^^^^^

  3. Brewolf says:

    Bring it on, show us where to get the good stuff.

  4. Matt says:

    Good thing I have a DVR…11pm? Great concept, but does it even have a chance in that time slot?

  5. Trav says:

    I dont have a DVR, ill never see it at the hour on a work night. Hopefully they have the episodes online somewhere.

    Wish they were doing this when i was in the tv production biz!

  6. Trav says:

    Blover- i would argue they do all have good stories to tell, even if they dont make the best liquid beverages in the state. Always interesting to hear how you go from homebrewing to ‘pro’ brewing.

    Not all beer is good, but i would say about 80-90% of the MN produced beers I have drank would fall into the ‘good’ category.

  7. al says:

    Playas gotta play, hatas gotta hate.

  8. ARealBeerGeek says:

    Taylor-

    Might DVR it to see what degree of stupid it stoops to.

    I’m guessing it will be slightly above “Beer rocks!”, but not much.

  9. al says:

    So much for my whole “brevity is soul of wit” thing.

  10. al says:

    Something about proclaiming yourself a more authentic beer geek over the internet reeks of desperation and smug superiority.

  11. al says:

    I’d put it on par with declaring yourself The World’s Greatest Douchebag.

  12. Mag says:

    Why is it that 90% of your posts can be considered trolling, Fletty?

  13. al says:

    So, it’s not just my imagination, it’s always the same loser posting the same opinions pissing on someone else’s craft beer parade?

  14. Mike says:

    ARealBeerGeek= ARealDickhead.

  15. Mike says:

    Thank you for the laughable “‘Have you had fresh Anchor Steam on the Left Coat?”, you probably have taken a fresh steamer on your coat.

  16. Dave says:

    Wow, what an ass that RealBeerGeek is. Hates the show before he’s even seen it. Kind of like judging a beer before even tasting it. But I’m sure he’s much smarter than everyone else, right?

  17. TheRealestBeerGeekofAllTime says:

    Dear ARealBeeerGeek,

    Say my name.. I have tried every beer, ever made, in every country, everywhere. Beers that would make your underdeveloped palette run for the hills. I no longer drink for flavor, I drink to win! I could drink you under so many tables, all the Ikea’s in the world couldn’t keep up with the demand. I wrote the book on beer, burned it, then wrote the beer encyclopedia, ate that, then spent a week inside a vat of the craftiest craft beer ever produced, and lived to tell the tale. King Kong, David Blaine, and Andre “The Drinking” Giant ain’t got shite on me!

    Keepin it realer than you always and forever,

    Amen

  18. Matt says:

    I thought the show was preetty well done for a small budget local program.

    Cheers

    Oh, and don’t feed the trolls!!!

  19. Matt says:

    ABG, I know that wasn’t directed toward me, but there are a few small thoughts I have. And hell, maybe I am just a homer dbag like the rest of them…I do like to keep my money local, as long as I like the product.
    Been to Germany, and I can’t speak to Kolsch, and I have yet to find a good alt here (I like Schmaltz, but it is an interpretation). But, I do think Schell’s Pilsner is maybe the best Pils made in the US, not to mention very comparable to the many I tried in Germany. The best Pilsners are made in the Czech Republic in my opinion, and can’t find a really good comparison yet. Otherwise I have only been in Italy, and their beer sucks.

    Do you really not think some/most/all of the beers being produced in Minnesota are that bad? I am an uninformed, very casual, poster on this site and may be missing a history. But, fanboyism aside, I really like much of what Surly, Summit and Schells are brewing. Also, as far as some of the newcomers go: I think Steel Toe is the real deal, and makes a true IPA that can compete with some of the best out west. Harriet makes some very good “interpretations” of belgium beers (which really don’t stick strongly to style). Fulton, hmmm…what to say, I have hopes for them and have like some of their beers “at times”, and will cheer them on to get better. Lift Bridge also makes some good beers, but I don’t seek it out.

    I think the argument is that Minnesota brewing is improving every day, and why shouldn’t we cheer it on? Isn’t beer supposed to be local?

  20. Mag says:

    Aw, cute! Fletty’s been keeping up on my travels.

    So, Steve, the fact that I moved out of MN invalidates any of my opinions about MN beer? And yet you contend, as I’m inferring from you having hit this point several times, that since you’ve traveled to other parts of the world and had the beer there, your opinion on beer, especially on beer from parts of the world in which you do not live, is somehow more qualified? Huh…something about the logic here has me confused. *scratching my head*

  21. TheRealestBeerGeekofAllTime says:

    ABG,

    You sound like you need a hug.. Or maybe a nap. The Battle for Middle Earth ended a long time ago my friend. We lost. There’s no longer any forums for Trolls like us to exist. And why should there be? In a world that is overrun with such uneducated beer drinkers.

    Ride out with me. Ride out and meet all the Non-Real Beer Geeks. For death and glory! For what they did to Isengard, Mordor. and lord Sauron. There is hope for us yet ABG. A place where like minds flourish. A slice of heaven they call Trollhaugen. A place where we can downhill ski side by side, while drinking the best beer of all time, and simultaneously giving each other congratulatory reach-a-rounds for knowing more about beer than everyone. A place where we can drink together without having to listen to “homer d-bags” and their inferior intellect. What beer you ask? What beer does the Realest Beer Geek of all time name “The Best Beer of all time?” Billy Beer. Thats right, Billy Beer!

    So what say you? Shall we leave these simpletons to their fun and exciting new show, concept, and idea that you nor I could ever see through, let alone come up with?
    Should we shout it from the rooftops, “Hey! I really like your new show! I found it entertaining, and it is a great that you are showcasing so many cool local breweries! I look forward to seeing where you go next, and learning about what our great state has to offer in the realm of Craft Beer?” That’ll show em. That’ll teach em to shut it up in their mouths.

    ABG look for me when sun sets on the 5th day, at dusk. I’ll be in a black camaro…

    -The Realest of the Real Beer Geek Trolls-

  22. Jonny says:

    ISO: Vintage “Billy Beer”. FT: dusty bottles of indeterminate age + extras.

  23. al says:

    This should be locked and buried now.

    Unless there are more Billy Beer jokes.

  24. BuckSatanNick says:

    Lets chill out on hating “ABeerGeek”, there is obviously a case of assburgers here….
    But in the spirit of lively debate! Skill and Knowledge produces Miller Chill, passion does not.

  25. al says:

    Okay, keep it open if they are funny and truthful as this.

Comments are closed.