News & Updates

Bock Fest


11:00 am - 4:30 pm


Event Type

While the beer doesn’t always speed the arrival of Spring, it will at least keep you warm. Come beckon warmer weather with a mug full of Bock, dancing and food. Seven bocks of winter are already in hiding in Flandrau State Park, waiting for brave festers to venture out and capture them. Armed with completely useless clues and Bock beer, hunters will comb the park in search of these elusive bocks. Our two human St. Bernards, with kegs of Bock beer strapped to their backs, are ready to be dispatched at moments at the first signs of thirst. Oft-repeated tales depict their heroic exploits, finding festers roaming the woods at wits end, searching for another glass of Schell’s Bock beer. Once they receive nourishment, they find the strength to go forth and continue their search for the stealthy bocks. Legend has it if all seven bocks of winter are captured and brought back to the brewery, winter will release its icy grip on Minnesota and bring an early spring. (This has never been scientifically proven and is widely disputed among scholars to this day)

For those not hearty enough to leave the Schell’s Brewery fest grounds, feel no shame. Schell’s Beer, brats, live music and a warm fire await you. Grab yourself a Schell’s Bock and brag to your friends of how you braved the Minnesota forest “last year” and found all seven bocks yourself. Your friends will be so impressed with your exploits, you probably won’t have to buy another beer the entire time you’re here. Head over to the fire and have your beer “poked” by our fire tenders, giving your Bock beer some nice caramel notes.

And when the final bock has been wrangled, the last Ring of Fire sung, the last keg tapped and last mug hoisted, the Bock Fest Boys will send festers off with a smile to “You Are My Sunshine.”

But the party doesn’t stop there. Festers flock to downtown New Ulm for a fun-filled night of friendship. And when the night has run its course and its time to call it quits, we ask that you call for a ride home!

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