Tim Nelson and Dave Hoops left Fitger’s Brewhouse over a year ago with hopes of improving the quality of Minnesota beer by starting a consulting business called Bev-Craft. A “think tank” is what they like to call it. Dave Hoops who is the Director of Brewing Operations is excited to lend his experience to new breweries seeking to improve their beer. “Unless you’re someone like Sierra Nevada, you should always be trying to make better beer” says Hoops.
Dave and a team of cicerones tasted over a hundred beers (locally made) at the state fair and gave feedback, positive and negative to breweries around the state. The goal was to give honest advice to some of the breweries looking to improve their beer. “I’m overly opinionated” he said. “But I’m fair.” Dave also serves as a judge at the Great American Beer Festival which gives him a head up on most brewers (in my book) here in Minnesota.
Tim Nelson acts as CEO while Dave Hoops heads up the brewing operations. Brad Nelson (Tim’s brother) is in charge of the branding while Paul Christensen is responsible for sales. “Basically we’re here to help breweries start up. We’re also specialized consultants. That doesn’t mean that I’m approaching them. People that have a question, we’re there to help” says Hoops.
In an overcrowded local market, this can only be a good thing. Especially with all of the sub-par beer being produced by the newer breweries. My advice to new breweries looking to open….don’t serve your beer until it’s ready.
Quality should always come first. And if you need help, reach out to the professionals.